Avenova is a brand focused on eye health using pure hypochlorous acid (HOCl) solutions. Their main product is a gentle antimicrobial spray (0.01% HOCl) used to clean eyelids and lashes. They design their formula so it kills bacteria and germs, but does not irritate the skin or eyes. Avenova was originally a prescription product, but now many of their items are available over the counter. Their products are used for conditions like dry eye, blepharitis, meibomian gland dysfunction, and for general eyelid hygiene.
They promote that their HOCl formula is truly pure, stable, and patented, free of bleach, surfactants, detergents or plastic leachables, making it safer for long-term use. They use a glass bottle packaging to help preserve purity. Avenova is backed by clinical studies. For example, there are clinical trials testing Avenova (0.01% HOCl) in viral conjunctivitis and comparing its antimicrobial effects. They aim to make eyelid and lash care easier and safer. Users can spray directly onto closed eyelids or onto a cotton pad (or their own wipe products) and then gently wipe. No harsh rinsing is needed.